Brak

From Memory Alpha, the free Star Trek reference

Brak is a character in Ferengi literature. Ferengi adults often read stories about Brak to their children, as they are simple in construction, as evidenced by the following example: "See Brak acquire. Acquire, Brak, acquire!"

Quark loved reading the stories of Brak to his nephew Nog when he was a baby. (DS9: "Accession")