Edsel
From Memory Alpha, the free Star Trek reference.
The Edsel was a car produced by the Ford Motor Company in the late 1950s. The brand was a complete commercial failure, leading the term Edsel to become synonomous with failed product or lemon.
In 1996, Henry Starling, the possesser of a 29th century timeship (the Aeon), and owner of Chronowerx, satirically suggested that a computer chip he deemed to be inferior should be renamed Edsel. (VOY: "Future's End")
The term was also used in 2375 by Tom Paris, a 20th century automobile enthusiast, who used it to describe a quantum slipstream drive constructed by the crew of the USS Voyager, when he discovered major design flaws. (VOY: "Timeless")
