Nokia
From Memory Alpha, the free Star Trek reference
(split 2233)
Nokia was a telecommunications company located on Earth, providing telephone services across the planet, including mobile communications.
In an alternate reality in 2241, James Kirk's stepfather's Corvette was equipped with a Nokia mobile telephone. His stepfather used this to contact Kirk when he took the car out for a joyride. (Star Trek)
[edit] Background
This is the third instance of product placement being used in a Star Trek production, the previous two being Michelob and Macintosh in Star Trek IV: The Voyage Home.
Screenwriters Roberto Orci and Alex Kurtzman suggested in a question-and-answer session with fans that the company Nokia might have been nationalized by the 23rd century. [1]
The real-life Nokia was consulted by Star Trek property master Russell Bobbitt for the redesign of the TOS communicator. In addition, Nokia, in conjunction with Verizon Wireless, created a marketing tie-in for Star Trek, which included the launch of a website at JoinStarfleetAcademy.com.
[edit] External links
- Nokia on the Web, official website
- Nokia at Wikipedia
